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Building authority while employed at a big company
The senior PM playbook for publishing under your real name while employed at a big company. What is safe, what is not, and the four rules I follow…
Aug 18
•
Luiz Macedo
1
The roadmap scenario test
A three-lens prompt drill I run before any roadmap review, so the meeting is not the first time the plan gets stress-tested.
Aug 12
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Luiz Macedo
A/B testing is a lie detector, not a decision engine.
Five things a senior PM should be able to explain in a launch review without opening a stats textbook.
Aug 4
•
Luiz Macedo
July 2026
The competitive analysis my model writes is wrong. Here is why I still ship it.
Every PM I know is fighting the blank page. The model gives me a wrong page in ninety seconds. That is a better starting position, and I can defend why.
Jul 28
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Luiz Macedo
Senior PM to Principal PM is not about more scope. It is about ambiguity.
The promo everyone frames as "bigger surface area." The one line from a calibration note that told me what the job actually was.
Jul 21
•
Luiz Macedo
The part of customer synthesis I still do by hand
Recording, transcript, the prompt I run, and the five minutes at the end that a model cannot do for me. Yet.
Jul 14
•
Luiz Macedo
1
Specs are not documents. They are commitments you can be held to.
If a sentence in your spec cannot be measured, tested, or disproved, a model will happily fill it in. And you will happily ship it.
Jul 7
•
Luiz Macedo
June 2026
The PM artifact stack is collapsing into prompts
Most of the documents we write are about to get cheap. Here is what does not, and why.
Jun 30
•
Luiz Macedo
What I am doing here
A senior PM's working notes on craft, careers, and the AI shift. Plus why I am writing them in public.
Jun 23
•
Luiz Macedo
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